The media language used in this trailer consists of various shots, sounds, codes and conventions which help in the process of making an effective horror trailer. for example in this trailer of The Woman In Black the trailer begins with the producers of the film however its very dark and it constantly fading into black. Then when the actual insight to the film begins it fades into black therefore giving the viewer the idea that the the film itself is going to be very dark and intense throughout. Also in the beginning they show small movement from items in the room for example the monkey who plays the harp and again the small and slow movements build up intensity for the trailer and the movie itself therefore encouraging people to watch it.
The institution who created the Women in Black was CBS film. CBS are an American film production and distribution company who were founded in the year 2007. CNS are also responsible for the film the last exorcism part II. As they are a fairly new company they have not produced to many films yet.
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The Genre for The Woman In Black is a horror film but also has the the features of being a historical and mystery film. The main genre is horror its an old fashioned ghost film which is set in a creepy house and quite an abandoned place in general. However as it is set well in the past which adds to the horror sense as it is hazy along with a less modern approach to language. Finally its also apart of the mystery genre as we wonder why people are acting strange and why they are performing strange actions throughout. Again the mystery sub-genre adds to the horror aspect as the not knowing makes people wonder whats happening and the horror genre gives it that jump aspect.
The representation of Arthur Kipp who is the main character throughout the trailer is that he is a modern young man who seems to have a lot of authority, this is understood from his facial expressions. we also understand that he is from a posh background due to the attire he's wearing throughout the trailer. He also seems to be mysterious as in the trailer we see him discovering things he finds in the house and what they mean to him.
This could follow the ideology of Todorov's theory which is a reasonable normal setting which is disrupted by something which is strange. Next comes the quest to solve what has happened however in the trailer we can only assume this but in the trailer Arthur seems to find some clues therefore allowing us to presume that the theory is there.
Throughout this trailer there is a narrative of a young girl speaking throughout most of the trailer, before the girl begins to speak after there has been a brief showing of the house along with a few of the posessions such as the dolls. whilst she is speaking there is some sound in the background which is slow paced therefore giving the trailer a more intense feeling for the viewers. whilst she is speaking everything she speaks about matches the scene and again makes it seem more mysterious.
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